When I was a kid, Hershey Bars came wrapped in aluminum foil and slipped through a paper sleeve. It was like the Hershey Company was saying, "Here, unwrap this gift; savor it, appreciate it, enjoy it."
Last week I bought a Hershey Bar. It came wrapped in plastic. It was like the Hershey Company was telling me, "Here's your damn candy, Augustus Gloop. Shove it down your piehole and get out of my sight. You disgust me."
Presentation matters.
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